While the Washington Post continues its decline let’s remember that just earlier this year some clown in management set a goal of getting 200 million readers, an impossible number that will never happen.

Ms. Watford, who joined The Post in May, also laid out big-picture goals for the company. Among them: reach 200 million paying users, which the slide deck described as a “Big Hairy Audacious Goal,” or “B.H.A.G.”&10;&10;The slide deck compares the 200 million target with efforts to land a man on the moon — and it is an ambitious goal: The Post currently has fewer than three million digital subscribers; The Times, an industry leader, has roughly 11 million total subscribers.
Dan Sinker @dansinker